A model new e-book debuting right this moment guarantees readers a contemporary inside have a look at one of many world’s most secretive corporations, and units out to inform the story of “How Apple Turned a Trillion-Greenback Firm and Misplaced Its Soul.”
Authored by the Wall Road Journal’s Tripp Mickle, the brand new e-book is a 500-page have a look at the connection between Jony Ive and Tim Cook dinner as they tried to steer the corporate via the times and months after the passing of Steve Jobs. From the writer:
Steve Jobs referred to as Jony Ive his “non secular associate at Apple.” The London-born genius was the second-most highly effective individual at Apple and the artistic pressure who most embodies Jobs’s spirit, the person who designed the merchandise adopted by lots of of thousands and thousands the world over: the iPod, iPad, MacBook Air, the iMac G3, and the iPhone. Within the wake of his shut collaborator’s demise, the chief designer wrestled with grief and initially threw himself into his work designing the brand new Apple headquarters and the Watch earlier than dropping his motivation in an organization more and more devoted extra to margins than to inspiration.
Standout tales from the work embrace work on growing the Apple Watch as the corporate moved into luxurious items and excessive trend, together with a $25M tent that will have been the start of the top for Ive’s time at Apple. It additionally examines the strain between Tim and Jony’s philosophies of operations and price over design and supplies, Scott Forstall and Apple Maps, Jony’s transfer to software program design, Apple’s battle with the FBI, Tim Cook dinner’s deft politics in China, and the U.S., providers like Apple Music, why Apple purchased Beats, and even Apple Automobile.
Chatting with over 200 present and former staff and different key figures, the e-book could also be one of the necessary works ever penned concerning the famed Cupertino firm.
After Steve – How Apple Turned a Trillion-Greenback Firm and Misplaced Its Soul
Inside Apple like by no means earlier than.
Tripp Mickle speaks with over 200 former and present Apple executives, telling the dramatic story of Steve Jobs’ passing and demonstrating in his phrases “How Apple Turned a Trillion-Greenback Firm and Misplaced Its Soul.”
We might earn a fee for purchases utilizing our hyperlinks. Be taught extra.