The iPod touch and 'iPod' brand are officially dead

The iPod contact and ‘iPod’ model are formally useless

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It’s the tip of an period: Apple is formally discontinuing the iPod contact. The corporate says that the gadget can be out there solely “whereas provides final.” This additionally signifies that the “iPod” model is formally retired, because the iPod contact was the final iPod in Apple’s lineup.

The primary iPod contact was launched in 2007 and was an instantaneous hit amongst patrons who wished the iPhone type issue with out the mobile performance. The gadget noticed common updates for years, however because the iPhone turn out to be extra widespread, Apple’s focus shifted.

The present seventh era iPod contact was launched in 2019. It’s powered by an A10 Fusion chip that first debuted within the iPhone 7. It contains a 4-inch show and is out there in an array of colours. This, nevertheless, would be the finish of the iPod contact and your complete “iPod” model.

In a press launch, Greg Joswiak, Apple’s senior vp of Worldwide Advertising, defined:

“Music has at all times been a part of our core at Apple, and bringing it to a whole lot of thousands and thousands of customers in the way in which iPod did impacted extra than simply the music {industry} — it additionally redefined how music is found, listened to, and shared,” mentioned Greg Joswiak, Apple’s senior vp of Worldwide Advertising. “Right now, the spirit of iPod lives on. We’ve built-in an unimaginable music expertise throughout all of our merchandise, from the iPhone to the Apple Watch to HomePod mini, and throughout Mac, iPad, and Apple TV. And Apple Music delivers industry-leading sound high quality with help for spatial audio — there’s no higher technique to get pleasure from, uncover, and expertise music.”

Learn Apple’s full press launch proper right here.

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