EU to make iMessage and other messaging apps interoperable

Google jabs Apple over lack of RCS assist on iPhone throughout I/O

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Throughout Google I/O 2022, Apple was not directly referenced in a not-so-subtle jab over its lack of RCS assist for iPhone customers. RCS, or Wealthy Communication Companies, is the trendy improve to SMS texting that Apple leapfrogged with iMessage over a decade in the past.

“We hope that each cellular working system will get the message, and upgrades to RCS, so your messages are personal, it doesn’t matter what machine you’re utilizing,” an organization govt argued in the course of the presentation. This safety angle is one which Google now makes use of yearly.

RCS improves fundamental SMS with assist for options like learn receipts and encryption. Apple constructed these options into iMessage when it debuted as a part of iOS 5 in 2011, however Apple’s messaging service isn’t obtainable on non-Apple gadgets.

The fluidity of messaging between iPhones (denoted by blue bubbles) has been a significant advertising win for Apple in comparison with the static expertise of iPhone to Android telephones (denoted by inexperienced bubbles).

In an alternate timeline with out iMessage, RCS could be a straightforward function improve for Apple to ship to iPhone customers. In actuality, Apple solved the issue for iPhone customers that RCS solves for Android customers over ten years in the past.

Ought to Apple nonetheless assist RCS on iPhone for textual content communication that doesn’t use iMessage? I believe the one good argument for ignoring RCS is that it’d promote extra iPhones. For Apple, that may be purpose sufficient to disregard RCS, until and till the corporate is compelled to vary its thoughts by service providers, regulators, or clients.

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