Cheaper Apple TV coming this year, Kuo says

Cheaper Apple TV coming this yr, Kuo says

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Dependable Apple analyst Ming-Chi Kuo has a daring prediction for the way forward for the Apple TV. In a brand new report as we speak, Kuo says that Apple will launch a less expensive Apple TV mannequin within the second half of this yr. The main target of this new mannequin can be on bettering the “price construction” of the Apple TV.

Cheaper Apple TV on the best way

Because it stands as we speak, the Apple TV 4K begins at $179 for 32GB of storage with a 64GB mannequin can be obtainable for $199. Apple additionally nonetheless sells the previous-generation Apple TV HD for a whopping $149 with 32GB of storage.

Kuo explains {that a} new Apple TV will come later this yr, throughout the second half of the yr, “that improves price construction.” Kuo says:

Apple will launch a brand new model of Apple TV that improves price construction in 2H22. I feel that Apple’s aggressive technique of integrating {hardware}, content material, and repair amid the recession will assist shut the hole with its opponents.

Kuo’s publish is comparatively obscure, so we don’t know rather more about what we will count on from a extra inexpensive model of the Apple TV. Ideally, it is going to be much more comparable in value to merchandise from opponents like Roku and Amazon.

What do you hope to see from a extra inexpensive model of the Apple TV? How a lot would you be keen to pay? Tell us down within the feedback.

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